Origin of Bad Luck Brian the Meme Megastar

The origin of Bad Luck Brian goes a lot like many teenage pranks: a friend posts a photo as a gag, like it’s no big deal.

However in this instance it was Reddit, and the meme would soon become the most popular of all time. You wouldn’t know it from the first post because it barely got any attention, it was as the onslaught of memes that came after.